Clutch Unveils New Brand and Website

Today, we're launching a new brand and website for Clutch. The refresh reflects our evolution from a startup solving secret sprawl to the leading platform for enterprise Non-Human Identity security.

Why Now

Our platform has scaled significantly. We're securing complex enterprise environments across cloud, SaaS, on-premises, and CI/CD infrastructure. Our customer base has matured from early adopters to Fortune 500 companies with thousands of developers and mission-critical workloads.

The brand needed to match where the business is today.

The Market Is Moving

Non-Human Identities now outnumber human identities 82:1 in enterprise environments. AI agents are accelerating this trend. Every workflow automation, every MCP server, every enterprise AI deployment creates new identities that need governance and security.

Traditional IAM tools weren't built for this reality. They can't see across environments, don't understand identity relationships, and lack the context needed to secure autonomous systems.

What We've Built

Clutch provides complete visibility into Non-Human Identity ecosystems. Our Identity Lineage™ technology maps every NHI's origin, ownership, storage, consumers, and resource access. We detect risks, enforce governance, and enable Zero Trust controls across the entire identity fabric.

We're now expanding this capability to include AI agents. Security teams need to understand which agents exist, what identities they use, and what resources they can access. This visibility becomes critical as agents proliferate across the enterprise.

Category Leadership

We created the Non-Human Identity security category. When we started, "NHI security" wasn't a recognized market segment. Now it's a board-level priority in many major enterprises.

Our new brand reflects this position. It's designed for the enterprise security teams who understand that identity security is a foundation, not an afterthought.

What's Next

The rebrand supports our mission to secure the enterprise identity layer as it evolves toward autonomous systems. AI agents represent the next phase of this evolution, and we're building the security platform that will scale with it.

Ready to see how modern identity security handles AI agents and complex NHI environments? Book a demo to see the platform in action.